April 7 2025 – Haworth is proud to announce its participation in the prestigious Milan Design Week 2025, which will take place from 8 to 13 April. In collaboration with Pantone, the global authority on color and provider of professional color tools for designers, and iconic designer Patricia Urquiola, a limited-edition collection of the Haworth Cardigan Lounge chair and a special exhibition titled “Dualities Discovered” will be presented. This immersive showcase will highlight how Haworth’s sustainable fabrics, customised with Pantone’s latest colour collection, Dualities, can transform furniture pieces and redefine environments through the power of colour.
The exhibition is part of ELLE DECOR ALCHEMICA, an annual project by Elle Décor Italia conceived by Patricia Urquiola. The Alchemica installation blends Elle Decor’s vision with the metaphor of alchemy, symbolising the transformation of materials and the growth of domestic spaces. It captures the ongoing evolution of society through an intuitive and expressive design language. A Nod to the Chinese Year of the Snake Within this exhibition, Urquiola created a striking serpentine sculpture, depicting a snake consuming itself – an ancient symbol known as the Ouroboros. Representing infinity, renewal and transformation, it perfectly mirrors the exhibition's focus on sustainability. Just as the Ouroboros suggests an endless cycle of rebirth, the materials in the collection are designed for continual reuse. The sculpture’s interplay of colour, form and texture reflects how both nature and design adapt and evolve in response to a changing world. The Haworth x Pantone Collection designed by Patricia Urquiola Underpinning the exhibition and collection is Pantone’s latest colour release, Dualities, which highlights the balance between opposing forces and the cyclical nature of both design and life. The Dualities colour palette reimagines pastels, blending vibrancy with subtlety. Shades range from electrifying citrus tones to soft, smoky hues, infusing energy with neon-like brights or creating a serene atmosphere through delicate yellows, minty greens and faded pinks. Whether standing alone or complementing muted shades, each hue brings a sense of playfulness, sophistication and modernity.
The colours taken from Pantone’s Dualities collection are part of Pantone’s Fashion, Home + Interiors (FHI) product line which was used as part of the artistic exhibition and the Haworth Cardigan Lounge chair. The team referenced and color-matched with Pantone color guides to ensure Patricia’s designs and creative vision of color were matched perfectly. The colors chosen for the partnership include:
Haworth Cardigan Lounge chair The special edition version of the Haworth Cardigan Lounge chair embodies innovation and sustainability. Its wire frame is wrapped in a specially developed knit fabric designed to match Pantone’s colour references. This unique textile provides softness and structure, ensuring both comfort and support. Made from recycled aluminium and polyester, the chair is free from toxins and fully recyclable, reinforcing a forward-thinking approach to materials. Its design expresses duality, where materials harmonise and multiple hues intertwine to create a singular, unified colour. The fabric hugs the frame, much like the chair itself embraces the sitter, reinforcing themes of connection and comfort. The Haworth Cardigan Lounge chair reimagines lounge seating for today's flexible workspaces. The exhibition and collection will be featured in the Elle Decor Italia Exhibition from 7 to 13 April at Palazzo Bovara. Visitors will experience how colour breathes life into furniture, creating dynamic and emotionally resonant spaces that inspire creativity and connection.
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Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. Founded in 1948, Haworth is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.57 billion USD. Pantone provides the universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate, and control colour from inspiration to realisation – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion, and product design. Pantone Standards feature digital and physical colour specification and workflow tools. The Pantone Color Institute™ provides customised colour standards, brand identity, and product colour consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Colour Trend Reports, colour psychology, and more. Pantone B2B Licensing incorporates the Pantone Colour System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings colour and design together across apparel, home, and accessories. Learn more at pantone.com and connect with Pantone on Instagram, Facebook, Pinterest and LinkedIn.