GAN

Design Creativity Brought to Life by Skilled Artisans

GAN incorporates fresh designs, colorways, and techniques—all brought to life by the hands of skilled artisans. This ecosystem of innovation emerges from international designers who reinterpret the application of traditional techniques to contemporary designs. GAN rugs are not merely objects—they are a system of shapes and spaces that redefine the concept of craft.

Inspired by the Heart, Created by Hand

GAN’s handcrafted rugs and furnishings are artisanal, crafted piece by piece. Each is created in India from a collaboration between experienced artisans, who use natural fibers like cotton and wool, and designers who adapt their vision to artisanal skills. Haworth is proud to be a part of GAN’s continuing efforts to bring fair trade opportunities to entrepreneurial women in a country built on craftsmanship and tradition.

Empowering Women Artisans

In 2010, GAN and designer Patricia Urquiola joined together to help a group of women embroiderers who had become unemployed. Through the GAN Women’s Unit, they were employed to make Patricia’s new Bandas Space collection, delivering a unique product: modular embroidered rugs. Each piece is easily portable and small enough for one person to work on, enabling the women to balance their work life with family obligations.