An Icon of Modern Design With a Passion for Experimentation

Cappellini has become synonymous for contemporary and avant-garde design, featuring a collection marked by
creativity and expertise, combined with a passion for experimentation. The brand has become known for its
instantly recognizable designs. Quality and craftsmanship lead the way, from each unique design profile to how
it's made.

Morrison and Cappellini

The collaboration between Cappellini and Jasper Morrison is strong, prolific, and long-lasting. It began in 1987
when, during an exhibition at Zeev Aram’s showroom in London, Giulio Cappellini saw the prototype of Morrison’s
Thinking Man’s Chair and immediately decided to produce it. Presented at Salone del Mobile in 1988, the
Thinking Man’s Chair was Morrison’s first great success and Cappellini’s opening move on the international
stage. Since then, Morrison has taken part in the firm’s activities not only by putting forward his products, but
also by curating some important presentations

Pushing the Boundaries

Cappellini is known for its original thinking and concept store. In 1992, The House of Cappellini setting was
exhibited at the Fabbrica del Vapore venue at Salone del Mobile. This experience marked a new direction for
design presentations by revitalizing an abandoned factory and asserting the prominence of events off the
traditional trade fair site. In 1994 the Magazzini Cappellini space, one of the first concept stores in Milan, opened
on Via Monte Napoleone. Here, high-end pieces of furniture, together with a selection of branded household
objects, were offered to customers. The space also provided opportunities for entertainment and various types
of services.

It Started with Sushi

In 1985, on his first trip to Japan, Giulio Cappellini saw some of Shiro Kuramata’s one-off pieces in a gallery. Back
in Italy, through their mutual friend Ettore Sottsass, Giulio managed to get in touch with the designer. During their
long meeting, eating sushi and trying to understand each other (Kuramata speaking only in Japanese), Giulio
won the chance to produce objects that would soon become part of the company’s catalog. The meeting with
Shiro Kuramata was one of the most important for Giulio and the Cappellini company. After the great designer’s
early death in 1991, Cappellini and the foundation bearing Kuramata’s name continued to work together, reissuing
his pieces and conducting research into the artist/designer’s many projects.

Products by Cappellini