“When you get so much from a country, and it’s a place like India that needs so much, you start thinking about what you can do to give back,” said Mapi. “More than 80% of the people working for GAN are women, so it made sense to focus on women—particularly women in India, who lack financial stability and decision-making power. The way to best help these women is to give them continuous work and pay they can count on.”
Mapi shared her vision with Patricia Urquiola, who was eager to collaborate with Mapi on the project.
“We came up with the idea to make a line of embroidered rugs to take advantage of a skillset that almost all women in the region have,” said Mapi. “We were excited about the design possibilities, because you can do anything with an embroidery needle if you have the skill. Embroidery work is also portable, so the women can take it home and work on it there if needed. They are often caring for children or older relatives, so they can continue doing their paying job at home.”