The partnership among the four entities led to brainstorming sessions and research, accomplished using the virtual workspace of our Bluescape™ technology. This collaborative process guided the ideal layout, right mix of work environments, and appropriate elements to wow the broker community and resonate with potential tenants. Out of this work came the concept for the first Workplace Innovation Lab, located in LA.
During the development of the LA space, a second team was formed in Philadelphia, consisting of Coretrust, Gensler, Haworth, and our dealer partner Advanced Office Environments (AOE). Again, the Bluescape tool provided the collaborative workspace throughout the entire process. Using the core ideas that emerged from the initial discovery sessions, each team developed a customized space for their corresponding location and market.
A True Living Lab
In LA, a new idea emerged through the exploration process: how to bring in elements that support well-being for people in the workplace. The experimental approach began with soundscaping and lighting, and ways to connect with nature. Even aromatherapy was infused, bringing the Workplace Innovation Lab to a new level of experience for clients.
To top it off, Coretrust got really innovative by bringing the outside in: They actually cut away a corner of the exterior wall on the Lab floor in LA to create a covered terrace with fully-extending doors that can be opened so the entire space—22,500 square feet—gets fresh air.