The world’s favourite Spark articles in 2025

Deutsch – Germany, Switzerland, and Austria

After colour and design trends, readers of German were most interested in how to optimise shared desking.

Written by Quentin on our Ideation team, this article summarises key findings from our wide-reaching Evolving Workplace Study – check it out if you haven’t yet!

English – India, Singapore, Malaysia, Australia, and elsewhere in Asia Pacific

For English readers in Asia Pacific, education was the hot topic.

Interest in campuses and education spaces is flourishing in Asia Pacific. The article that drew the most interest explores how to draw students to campus with ‘wow’ spaces.

English – the UK, Ireland, and elsewhere in Europe

Readers who prefer English in the UK, Ireland, and elsewhere in Europe were interested in our second life program.

Our second life efforts are currently focused on refreshing Zody, our classic office chair. We’re thrilled at the impact so far – and this is only the beginning.

English – the USA and Canada

North American readers were most interested in collaborative spaces.

Collaboration and connection remain top reasons for going into the office. This article looks at collaborative spaces based on 4 different workplace cultures.

Español – Spain and Latin America

Readers who preferred Spanish bucked the global trend. While every other region focused on design and colour trends, readers in Mexico, Spain, and elsewhere in Latin America were most interested in ergonomics and acoustics.

The top performing article in Spanish looks at the story of our spines – and how we can better look after our faithful, sturdy backbones.

Français – France

French readers flocked to an article about designing for diversity.

In this piece, Nishtha from our Ideation team draws on her expertise to lay out a strong business case for workplace diversity. She concludes with a series of first steps for organisations looking to become more inclusive.

日本語 – Japan

While neurodiversity is attracting attention all over the world, Japanese readers are particularly interested in the topic.

This article – which features Victor Bourdariat, one of Haworth’s neurodiversity specialists –  looks at what we really mean when we talk about neurodiversity.

中文 – China and Hong Kong

It looks like our Chinese readers are the most active! In China and Hong Kong, the top performing article suggested exercises you can do at your desk.

Just like our Spanish-speaking readers, readers in Chinese diverged from the rest of the world: there was even more interest in this topic than in colour trends.

Good luck with your exercises!