Haworth opens flagship showroom in Madrid

Haworth’s lively approach to workspaces has arrived in Madrid.

The cosmopolitan city is booming. ‘Madrid for the last five years has really been on fire,’ says Carlos Prates, Haworth’s Managing Director of Iberia. ‘Opening this flagship is keeping up with the dynamism that we feel in Madrid right now.’

Our newest showroom location is nestled in the elegant Salamanca district. We share the space with Cassina, our fellow Haworth Group brand and the home of a myriad of legendary residential designs.

Designed by Liz Teh, Haworth’s Director of Space Design, the showroom is drenched in rich colours like blue, teal, and maroon to infuse the space with a warm, welcoming atmosphere. A living ‘palette’ of settings shows how a diverse range of furniture options can support a myriad of tasks and workstyles. And exhibits throughout the space highlight Haworth’s second life and circularity efforts.

To see Haworth’s ideal vision of the office, look no further than Madrid.

The Madrid showroom is a showcase of softer, warmer workspaces

The cosy revolution is upon us. Leesman’s Focus Forward report found that ‘improving the employee experience’ is one of the top priorities for corporate real estate leaders.

We’re seeing this priority lived out in real-time in the industry. More and more workplaces are looking to the home to make the office experience softer, warmer, and more welcoming.

In the Madrid showroom, Liz chose warm lighting, lots of soft seating, billowing curtains, and engaging colours. ‘We’ve made it a little bit more cosy,’ she says.

Milan Design Week showed that bold, rich colour is in. ‘Within this space, you have a stronger blue, a bolder blue,’ Liz says. That blue is complemented by ‘deeper maroon and teal colours’ in charismatic layers of ‘patterns and textures and graphics and colours.’ 

‘It all just adds to making you comfortable,’ Liz says. 

^{Liz layered rich blues, maroons, and teals in the Madrid showroom}

Madrid includes a full palette of human-centred furniture settings

Our Evolving Workplace (2025) study found that the main reason people go to the office is for collaboration and connection – but that’s not the only reason: people still need to be able to focus. And Leesman notes that acoustics are a key source of workplace dissatisfaction as noise continues to plague offices.

These goals seem opposed: how can workspaces enable both team collaboration, which is energetic and buzzy, and solo focus work, which needs quiet and calm?

Our research suggests that the best way to accomplish these seemingly opposing goals is for workspaces to offer a wide range of diverse furniture settings. This lets people choose the area best suited for each task (and each individual workstyle – because none of us work exactly alike!).

The Madrid showroom epitomises our workspace philosophy.

‘For the first time in Spain, we have the ability to display a palette of applications,’ Carlos says. ‘This showroom provides our customers and A&Ds a very large palette of choices – and not only the typical, dedicated workstations’ which only account for a fifth or so of today’s floorplate, Carlos estimates; instead, the space contains a diverse melange of settings, including ‘teamwork areas, more formal meeting settings, relaxation spots, impromptu meeting zones – all those kinds of spaces that companies are looking for.’

Liz describes the space as a ‘living showroom’ that will grow and evolve. ‘In our showrooms, we always try to keep things quite flexible, Liz says. ‘We want to be able to experiment and explore different work settings as we evolve the workplace.’

With an adaptable palette of diverse furniture settings, people can choose the right place for each task: Madrid proves that we practice what we preach.

Madrid spotlights Haworth’s Second Life story

Everything’s connected. Our main goal is to help people do their best work; to do their best work, people need products that impact them in healthy ways; and to impact people in healthy ways, products will ultimately impact our environment in healthy ways.

We’re always aiming to raise the bar in terms of healthy materials. We’ve just launched Aloha Pro, a task chair that incorporates surprising foam innovations.  Our Second Life programs around the world aim to revitalise furniture so that it lasts longer. The current focus of the program is our most popular task chair, Zody.

The Madrid showroom puts a spotlight on these sustainability stories.

‘We are displaying for the first time examples of how we use biomass and PET materials,’ Carlos says, ‘and all our efforts around Second Life with the Zody chair, for instance.’

Story exhibits in showrooms are telling. The best brands have stories that are dear to their hearts. They want to share these small narrative treasures with every guest as a way of saying, This is who we are, and this is how we hope to move the world.

For Haworth, those stories – the stories we most cherish – relate to sustainability: second life programs, circular design, and innovative materials. 

If you’ve been keeping an eye on Haworth the last few years, you’ve probably noticed our evolution. Our rise rests on a profound optimism: we are confident that our furniture and philosophy will make people’s lives better, wherever they work and live.

Within the Haworth Group, we’ve been steadily gathering the world’s greatest design brands so that we have compelling furniture options for everywhere people and space intersect – including workplaces, universities, homes, theatres, and more.

The interweaving of Haworth and Cassina in our Madrid flagship space is the perfect symbol of our optimism. With the warm, rich atmosphere designed by Liz, the palette of people-first settings, and sustainability showcases, our flagship Madrid showroom ‘raises the bar’, to borrow the words of Carlos.

This is a statement space – and we can’t wait for you to see it.

'We look forward to you visiting us in our Madrid showroom,' Liz says. 'Bienvenido a Madrid!'