Having a strong personal brand is essential in a digital world. Personal branding pioneer William Arruda discusses how your first impression has moved online and shares the process you can use to turn the “flesh-and-bones” you into the “bits-and-bytes” you. William also explains how technology has actually made work more human and how you can build real, authentic relationships online. You’ll come away from William’s presentation knowing three things you can do immediately to advance your career and bolster your personal brand in our new virtual reality. 

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