Customer experience (CX) is the sum of every interaction a customer has with an organization. Connecting workplace to CX takes into consideration the impressions, feelings, and behavioral responses the space evokes. A focus on CX helps organizations strengthen relationships with customers and empower employees to deliver and share the experience.
Resources
- White Paper: Compelling Branded Environments in Higher Education
- Web: Social Spaces
- Customer Project: Ash Brokerage
- Customer Project: Dairy Farmers of America
- Idea Starters