Pergola - Inside & Out

January 28, 2025 – Haworth and StruXure today announced a partnership that helps customers meet a growing need for outdoor spaces. StruXure will be added as a Haworth partner brand, bringing the design and manufacturing of outdoor pergolas and cabanas.

“Since Haworth launched Pergola, customers have asked about outdoor options. Knowing this, we are excited to team up with StruXure,” said Jack Cottrell, Haworth’s Vice President of Channel & Dealer Development.

“StruXure is entering this partnership because our office, hospitality and
campus business is growing and it’s a great fit with Haworth,” said Jay Greenwood, StruXure Senior Director.

Haworth and StruXure have complementary products. Haworth’s Pergola is a scalable, freestanding architectural interior product that creates inviting environments. StruXure’s Pergola X and Cabana X are outdoor shade products that help bring the indoors out and define spaces.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.

StruXure is the premier designer and manufacturer of luxury pivoting-louver smart pergolas and cabanas. The company’s mission is to change the way people live by bringing the indoors out through sustainable architectural automation and innovation. StruXure’s products are made of powder-coated extruded aluminum. Before being acquired by The AZEK Company in 2021, StruXure spent seven consecutive years on the Inc. 5000 list of fastest-growing privately held companies. Headquartered in Dahlonega, Georgia, the company boasts an expansive dealer network that brings the sales experience closer to consumers.