Haworth Nurtures Culture & Well-Being at NeoCon 2018

Using an organic workspace approach, the Haworth NeoCon 2018 showroom in Chicago empowers people to choose where to perform their best work. The workspace designs nurture culture and well-being while featuring new products like the Cultivate table, Soji seating, Maari seating and Chick Pouf. Collaborations with GAN rugs and Kvadrat textiles are also showcased in the newly redesigned 30,000 square foot showroom.

Haworth’s lead showroom designer is Patricia Urquiola. Together with her studio team and the Haworth design team, Urquiola blended the elements of organic workspace design to demonstrate how space can hone in on the needs of the individual. The adaptable workspace also considers how work teams come together and overall business objectives.

Maari is designed by Urquiola and premiering at NeoCon with two active work chairs and a timeless wood base side chair. Cultivate, designed by Dan West with Haworth’s Design Studio, is a platform for employees to gather and nurture community in the workplace. Soji is a highly adjustable task chair designed by Arne Dassen of the Haworth Design Studio. The GAN partnership is demonstrated with Bandas Space – an ingenious, modular, interchangeable system of rugs and seating also designed by Urquiola. The showroom also highlights two Kvadrat textiles, Melange Nap and Floyd, that will be globally available through a new partnership with Haworth.

Soji and Maari were Interior Design HiP honorees and Maari received a Metropolis Likes award. Haworth partner brands Janus et Cie and Tuohy also received Best of NeoCon awards.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.