NeoCon lobby with various Haworth displays

A Warm Welcome from Haworth's Brands

Unique lobby display at NeoCon 2022 presents Haworth products and services from a breadth of admired brands

 June 13, 2022 – Designed by Patricia Urquiola, Studio Urquiola and the Haworth design team, the NeoCon 2022 lobby at TheMART represents Haworth with this intention: stir spirits, bring spaces to life and make the world better. The display features new products that embody the design and culture of a breadth of brands. This is the first time the private company exhibited its design brands together in a public setting.

The Haworth brand cubes are covered in upcycled Really textiles by Kvadrat. These materials are designed for circularity and use end-of-life textiles that are engineered into premium-quality materials suitable for commercial projects. The cubes will be repurposed for display at Haworth headquarters in Holland, Michigan.

As a family-owned company that leads with a community of design partners and global expertise, Haworth is uniquely positioned to create beautiful interiors. Products and services come from a breadth of admired brands; research and design centers span three continents and propel the company into the future with innovative design thinking fueled by a tapestry of cultural influences. Haworth makes interiors for wherever you work and live. Space matters and impacts lifestyle – in offices, restaurants, hotels, vehicles, planes, boats, medical centers, schools and homes.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.