Haworth & Kvadrat Announce Partnership

May 30, 2018 – Haworth, Inc. and Kvadrat are launching a new partnership at NeoCon and Orgatec to provide a global textile offering that coordinates with Haworth’s global product portfolio. The partnership will also launch by the end of 2018 in Asia. Beginning with the Melange Nap and Floyd surface collections, 32 new colors will be available this summer on Haworth seating products.

“This partnership brings forth the importance of materiality in our product offering,” said Franco Bianchi, Haworth President and CEO. “Kvadrat represents both high design and quality. Their work with Studio Urquiola creates further synergy and we look forward to continue building our partnership and creating beautiful products.”

“Haworth has become one of the defining forces in the interior industry in respect to rethinking and exploring how we live and work,” added Anders Byriel, Kvadrat CEO. “We are also looking forward to extending and increasing co-creation with Haworth and building this truly global partnership.”

Haworth has evolved product portfolios so global clients can coordinate spaces around the world. This partnership will further this effort with a global selection of surface materials and represents an expansion beyond Haworth collection products. The Kvadrat surface materials will be graded in for easy specification.

Haworth and Kvadrat are also co-developing vertical surface materials and the Haworth NeoCon showroom in Chicago will preview Kvadrat acoustic panels.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.

Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. Kvadrat holds the leading position in Europe’s high-quality contemporary textiles market. We supply architects, designers and private consumers across the world with textiles and textile-related products. Our products reflect our commitment to colour, quality, simplicity and innovation. We consistently push the aesthetic, technological and functional properties of textiles. In doing so, we collaborate with leading designers, architects and artists; among others Miriam Bäckström, Raf Simons, Ronan and Erwan Bouroullec, Thomas Demand, Olafur Eliasson, Alfredo Häberli, Akira Minagawa, Peter Saville, Roman Signer, as well as Doshi Levien and Patricia Urquiola.