Experience of Work at NeoCon 2023

June 8, 2023 – Next week at NeoCon 2023, Haworth is supporting new ways of working in THE MART lobby, outside on the River Park Plaza and in the company’s showroom. Haworth is also celebrating 75 years of design and innovation with an entrepreneurial spirit that is still going strong.

The Haworth showroom demonstrates a range of solutions and products to help people do their best work – together or alone. This 3rd floor space includes a dramatic and eye-catching jewel box focusing on the company’s 75-year heritage with historical product and future concepts. The core of Haworth’s showroom is dedicated to an experience of work pavilion that supports hybrid work, innovation, creative thinking and collaboration. New products featured in the showroom include the 75th Anniversary Fern, Bay System from Poltrona Frau, Cove from Poltrona Frau and Cab Office Chair by Mario Bellini from Cassina Pro Collection.

NeoCon visitors will discover the art and craftsmanship of Haworth brands through interactive maker spaces along the front of the showroom. These windows offer a behind the curtain, masterclass-like studio of artisans at work:

• Haworth digital knits bringing fashion to furniture

• A master weaver demonstration from JANUS et cie

• Cappellini’s ingenious and whimsical product construction

• A mesmerizing display of Poltrona Frau workmanship

• And Cassina saddlery hand sewing for a fit like a tailor-made suit.

With a curated collection of works, DesignLab artists will be in Haworth’s showroom for a first look at their future-focused concepts. These emerging artists and designers are challenging expectations and setting new standards for where work is done and to help understand what’s next.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.