New Openest Product Range by Patricia Urquiola

HOLLAND, MI - September 15, 2015 - Under the slogan ‘The Craft of Spacemaking™’, the office furniture manufacturer will present several new products at Orgatec 2014. These include the ‘Openest’ product range, designed and developed by Patricia Urquiola.

With 'Openest' Haworth delivers a design-savvy answer to the two most important challenges for modern work today: the necessity of dealing with much of that work in groups and the need to concentrate on one’s duties and perform them in privacy.

‘The aim of the project was to design a highly modular system featuring a limited number of individual elements that could be combined with furniture to allow for different configurations and effects’, explains Patricia Urquiola.

The system comprises four basic elements that can be combined with each other in different ways. This means that larger or smaller group areas can be created for formal and informal working or for relaxation. At the same time, the elements also facilitate the creation of isolated areas for concentration and individual work.

The system elements are appealing both visually, thanks to their graceful simplicity, and in terms of their soft, comfortable structure. The ‘feather’ sofas and the ‘chick’ poufs, as they are named, fulfil the need for homeliness while simultaneously enabling users to work in various formal and informal contexts. The ‘plume’ rear walls provide visual and acoustic privacy where it is required, without constricting the space. The ‘sprig’ tables, for their part, can be placed at will to provide useful flat surfaces.

The design principle behind ‘Openest’ is based on connecting opposites. Curved lines, warm textiles and visibly stitched seams produce a cosy feel so that the user has the comfortable sense of being in his own home while working. At the same time, the flexibility of the individual elements means the furniture fulfils all necessary functions for efficient project work.

‘Openest’ merges the ostensive polar opposites of privacy and openness in an entirely natural way, forming a visual and tangible union.

‘Openest’ will be on display at Orgatec in Cologne on 21 - 25 October 2014.
Haworth: Hall 9, Stand B50.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.