Haworth and Architype Announce Strategic Representation Partnership

January 22, 2024 – Holland, MI and Los Angeles, CA – Haworth and Architype today announced a newly formed strategic representation and design support partnership. Haworth will be represented by Architype, a leading manufacturers’ representation and project advisory firm, across Southern California and Nevada.

“Since 1948, Haworth has elevated our portfolio of furniture and interior architectural products to bring the highest levels of design and quality to clients and industry partners,” said Todd James, Haworth Vice President of Global Sales. “This new relationship with Architype brings a valued partner to the market and we are excited for our sales team and dealers to work
alongside them. With increased demand for architectural and ancillary products that create elevated spaces, Architype’s expertise will help deliver meaningful project support to customers.”

Architype will take on marketplace representation for Haworth architectural products, including Pergola, HushOffice, Trivati and Enclose. Premium, open-line ancillary brands from Haworth are also included, such as BuzziSpace, Cappellini, Cassina, Emeco, GAN, Janus et Cie and Poltrona Frau.

“Architype takes tremendous pride in representing and offering some of the most design-centric and future-focused manufacturers for both exterior and interior commercial products,” said Jean-Guy Poitras, Architype Founder and CEO. “With this powerful new relationship, we take a new step in advancing and expanding our premium interiors offerings as we partner with a truly forward-thinking organization already shifting and advancing the industry’s model and leaving new and meaningful impacts in design. These Haworth premium ancillary brands and products are the perfect complement to everything we already proudly offer.”

Architype, an industry-leading independent representation agency, has a 30+ year history of generating brand awareness, forging relationships and directly supporting increased traction for brands. Serving as a trusted partner to the architectural and interior design community, and the full array of furniture dealers and partners providing sales, installation and service of products to clients, Architype’s team of professionals work to support the greater A+D community. In addition to supporting the selection and specification of products aligned to project goals and visions, Architype provides in-depth design and technical knowledge combined with ongoing project support.

Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking and multicultural perspectives. With a heritage in the workplace, Haworth is the founding brand of Haworth Group. The Haworth Group designs at the intersection of people and environments with brands like Haworth, AIS, BuzziSpace, Cappellini, Cassina, Ceccotti Collezioni, Heller, Hushoffice, Interni, JANUS et Cie, Karakter, Luminaire, Luxury Living Group, Poltrona Frau, Tayco, Tuohy and Zanotta.

 

Founded in 1948, Haworth Group is a privately-owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A., the company has sales of $2.7 billion USD.

ABOUT ARCHITYPE: Architype, founded in 1991, is a premier independent manufacturers’ representation firm with a tradition of blending advanced product offerings with deep technical and design knowledge. The firm offers support to the A+D community as well as to owners, project managers, contractors furniture dealers and consultants while architecture and design projects of all types: workplace, multi-family, medical, education, retail, hospitality, transportation, and art sectors. Anchored by personnel with architectural, design and engineering-oriented backgrounds, Architype represents a portfolio of esteemed manufacturers that underly the firm’s mission and the industry’s ever-evolving needs for advancement in design thinking and production capability.