Vacant shopping malls and storefronts are a common sight across the US, right now. The loss of major retailers has many property managers and municipal leaders looking for innovative ways to repurpose these valuable spaces. In Holland Township, Michigan, the Grand Rapids Community College (GRCC) Lakeshore Campus transformed an empty department store into 52,000 square feet of vibrant higher-education space. What’s more, the repurposed space revitalized the surrounding community. Let’s take a look at what made this project so successful.
The Advantages of a Prime Location
Malls are built in places that are easy to get to by car or public transportation. The convenient location that once made a large space in a Holland Township mall attractive to a major retailer and its patrons now makes it attractive to both GRCC Lakeshore Campus students and staff, no matter how they get around town.
The central location allowed GRCC to consolidate four previously separate facilities. Bringing the faculty and staff together in the same location, the GRCC Lakeshore Campus reports higher levels of engagement and collaboration, which in turn has attracted new employees. Additionally, students are benefiting from greater interaction, leading those at the new GRCC Lakeshore Campus to form their first-ever student organization.
A Decision That Boosts Local Businesses
GRCC Lakeshore Campus’s leaders went against the grain of traditional thinking when it came to food service—they did not include a cafeteria in the building. Instead, they opted to support local off-campus restaurants and retailers by driving more business their way. The array of nearby food establishments means students and faculty don’t have to go far, and the increase in customer traffic has helped to revitalize the surrounding community.