Shell CoLab

Shell's primary objectives in this project were to inspire its workforce by crafting a workspace designed to achieve three key goals: First, they aimed to foster more effective collaboration among their employees, acknowledging that teamwork and innovation are pivotal to their success. Second, the company sought to make a visible impact on its organisational culture, striving to enhance its identity and values. Lastly, Shell aimed to create an environment where employees feel genuinely engaged and inspired, ensuring a workspace that sparks creativity and motivates their team to excel.

To streamline their project delivery, Shell adopted an agile approach, assembling a dynamic scrum team of graduates led by a dedicated project leader who provided support and guidance to ensure project success. This young team conducted extensive research within and beyond the company to pinpoint optimal solutions, setting the stage for innovative breakthroughs.

The Haworth International Ideation team started its collaboration with Shell through digital and virtual workshops, translating invaluable insights and user feedback into visionary spatial concepts. This adaptable approach allowed them to respond to evolving needs and priorities as the project unfolded.

The result? Unprecedented efficiency in bringing room concepts to life. From the initial ideation to the final transformation, the innovative project was achieved in four months.

In the heart of Shell's visionary workspace, CoLab is a testament to their forward-thinking approach. This cutting-edge design is the birthplace of collaboration and creativity, embodying Shell's future work ethos. Within this compact space, a glimpse of the future of work unfolds, with small interactive teams, dynamic workshops, and agile formats at the forefront. These changes have revolutionised how people work together, nurturing a culture of collaboration that led to enhanced employee engagement and a tangible mark of success for the project.

Shell's project success is quantified through a dual lens of employee feedback and practical data. Notable outcomes encompass heightened teamwork, amplified collaboration, enriched employee engagement, and a workspace that dynamically adapts to evolving needs.

Amidst the hurdles in catalysing internal change, Shell unearthed invaluable lessons. Witnessing the transformative impact reinforced their commitment to cultural evolution, highlighting the pivotal role of change in the journey towards a brighter future.

Shell's future vision is brimming with promise as it sets its sights on extending this transformative initiative to a larger campus. Their commitment to nurturing a culture of collaboration and innovation is poised to endure. Shell's journey is a testament to the transformative potential of innovation, adaptability, and a commitment to cultural change. Embracing modern work practices, they have forged a workspace that empowers employees to be engaged, inspired, and effective collaborators.