Design Creativity Brought to Life by Skilled Artisans
GAN incorporates fresh designs, colorways, and techniques—all brought to life by the hands of skilled artisans.
This ecosystem of innovation emerges from international designers who reinterpret the application of traditional
techniques to contemporary designs. GAN rugs are not merely objects—they are a system of shapes and
spaces that redefine the concept of craft.
Inspired by the Heart, Created by Hand
GAN’s handcrafted rugs and furnishings are artisanal, crafted piece by piece. Each is created in India from a
collaboration between experienced artisans, who use natural fibers like cotton and wool, and designers who
adapt their vision to artisanal skills. Haworth is proud to be a part of GAN’s continuing efforts to bring fair trade
opportunities to entrepreneurial people in a country built on craftsmanship and tradition.
Celebrating the Intersection of Design and Tradition
GAN works with renowned designers and emerging talents from around the world to bring new ideas to life. They
experiment by adapting traditional weaving techniques for contemporary designs, using new methods and
materials to create beautiful rugs. This collaborative approach spurs innovation as artisans use their craft in new
ways.