Newsletter and performance measurement
If you subscribe to our electronic newsletter, we process your email address and the information associated with your subscription to send you the newsletter regularly. Where the newsletter is sent on the basis of consent, this processing is based on Article 6(1)(a) GDPR.
We record the newsletter registration process on the basis of our legitimate interests pursuant to Article 6(1)(f) GDPR. This enables us to demonstrate that valid consent to receive the newsletter was obtained.
Registration for our newsletter uses a double opt-in procedure. After registering, you will receive an email asking you to confirm your subscription. This confirmation is necessary to prevent third parties from registering using an email address that does not belong to them.
We record the registration and confirmation dates and times, the IP address used during the registration process, and subsequent changes to the data stored by our email service provider. We retain this information to demonstrate that the registration process complies with the applicable legal requirements.
If you do not consent to receiving the newsletter, we cannot send it to you. Consent to individual email tracking is optional. You may decline or withdraw consent to tracking and continue to receive our newsletter without individual tracking.
We do not use the data described in this section to make decisions based solely on automated processing that produce legal or similarly significant effects concerning you.
Email tracking
Subject to your consent, our newsletters may contain web beacons and tracked links. A web beacon is a small image file that is retrieved from the server of our email service provider when the newsletter is opened. Tracked links may record when a recipient clicks on a link contained in the newsletter.
Depending on the configuration of the service, the following information may be collected:
whether and when a newsletter was opened;
whether and when a link was clicked;
the relevant newsletter or campaign;
a recipient or campaign identifier;
the IP address;
browser, device and operating-system information; and
an approximate location derived from the IP address.
We use this information to measure and improve the performance, relevance, content and frequency of our marketing communications.
Where individual recipients can be identified or distinguished, we use tracking technologies only after obtaining consent, unless a specific statutory exemption applies. Any subsequent processing of personal data generated through those technologies is based on your consent pursuant to Article 6(1)(a) GDPR.
Service providers and recipients
We use the following service provider to distribute our newsletters and measure their performance:
HubSpot, Inc.
Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware 19801, United States
The service provider processes personal data on our behalf and in accordance with our instructions.
Retention
We store the data required to send the newsletter until you withdraw your consent or unsubscribe. We may retain records of your consent and withdrawal for an additional period where necessary to demonstrate compliance with our legal obligations.
Withdrawal of consent
You may withdraw your consent to receive the newsletter at any time with effect for the future by using the unsubscribe link included in each newsletter.
You may withdraw your consent to individual email tracking separately and continue to receive the newsletter without tracking by using the tracking-preference link included in our emails or by contacting us at haworth.international@haworth.com.
Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.