Creating a Vision for Our Customers
Technology gives people the choice to work anywhere, anytime. It has been a major influence on the design of space. Facilities must be adaptable to keep up with the advances in technology that happen at a faster pace than ever before, and keep up with the demand for more group interaction. Work is more collaborative than ever before. With smaller and more portable technology tools, individual workstations are shrinking, too. When we assessed the individual to group space ratio in 2008 and learned that the 2West space was 80/20, we knew Haworth had an opportunity to not only provide more group space for collaboration, but also offer a variety of spaces for a mix of workstyles. The reconfiguration now offers a balance of group and individual spaces, including assigned and unassigned to accommodate a mobile workforce.
At Haworth, we have spent significant time understanding the different behaviors people employ for completing tasks and utilizing the workspace. Four workstyles characterize the majority of office workers: Crew, Connector, Master, and Specialist. Our teams in 2West comprise a broad mix.
Individuals who work in teams focused on tactical objectives and deliverables.
People who often work in groups to generate new ideas and connect them to strategy.
People who mostly work alone focused on specific tasks and deliverables.
Subject matter experts who primarily work alone to develop and hone strategic concepts. Collaboration
We have also learned that people are generally drawn to one of four collaborative modes: think, do, see, and connect. Most organizations need spaces that support all four types, although one may be more
prevalent than the other three. To support the workstyles of 2West employees, all four collaboration modes were included in the design of the refreshed space. Think:
Strategic space for formal planning or brainstorming See:
Presentation spaces for communicating and sharing information Do:
Tactical spaces for project work Connect:
Social settings for informal gatherings as well as work Variety
The new space now offers three times the collaborative space it had in 2008, with social settings and spaces for tactical, presentation, and strategic activities—from formal meeting rooms to casual lounges.