Swimming against the current is not an absolute value for us, but by doing things in our own way, we are able to see the world differently and make observations that nobody else has made. We are able to come up with designs that are both simple and clever.
Instead of looking at what our rivals are coming up with, we work with our customers to learn what they are doing, how they work and what makes them tick. We refuse to make bad compromises. We favour the efficient use of sustainable high-quality materials and we always put user experience first.
EXECUTIVE VICE PRESIDENT, HEAD OF DESIGN