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Haworth Opens New Ideation Center In Atlanta

May 29, 2013

ATLANTA, GA – March 31, 2010 – Haworth, Inc., a global leader in the design and manufacturing of office furniture and organic workspaces, has opened a new location on the ground floor of Terminus 200 in Atlanta, Georgia.  Utilizing a new Integrated Project Delivery (IPD) model for construction, the space includes a beautiful display of products and an Ideation Center.  This will serve as a resource and learning center for designers and architects, regional and global clients, thought leaders, universities, dealer partners and the greater Atlanta community for years to come. The Ideation Center allows Haworth and clients to mutually explore current business issues and workplace trends.

The Haworth Ideation Center in Atlanta is expected to achieve LEED (Leadership in Energy and Environmental Design) Platinum certification from the U.S. Green Building Council (USGBC).  The space was planned, designed and constructed by a highly skilled team including GMB Architects, Turner Construction and Perkins+Will

Haworth used the IPD model to complete the Atlanta showroom as an evolving concept through the mindshift initative.  No longer content with business as usual, members of a mindshift roundtable set out to create a strategy that recognizes the creative, relational nature of building.  If engaged correctly, mindshift users employ IPD, early collaboration, built-in sustainability, Building Information Modeling (BIM), reverse engineering and client-centered incentives.  The end result creates high-quality, high-performance buildings that provide superior returns on investment and a positive triple bottom line while lowering costs, cutting waste and driving change in the commercial real estate industry.

 Haworth also incorporated the Innovatrium model into the new Atlanta showroom. With initial installation in Ann Arbor, Michigan, the Innovatrium is a powerful collaborative effort between Haworth, the Competing Values framework and key universities like the University of Michigan and schools within the University System of Georgia.  It is a space specifically designed for business and organizational thought leaders and business executives to host innovation and growth-related programs that help companies rediscover the ability to innovate from within.

 The building, Terminus 200 (located on Piedmont Road) is Buckhead’s premiere new-construction office tower.  Owned by Cousins Properties in partnership with Morgan Stanley, this 25-story, 564,000-square-foot tower of Class A office, retail and restaurant space is located at the intersection of Peachtree and Piedmont roads in the Buckhead office submarket. Terminus 200, which has achieved Gold-level LEED certification, is the newest phase of the 10-acre Terminus development and was developed in 2009.


Haworth, Inc. is a global leader in the design and manufacturing of office furniture and organic workspaces, including raised access floors, moveable walls, systems furniture, seating, storage and wood casegoods.  Family-owned and privately held, Haworth is headquartered in Holland, Michigan and serves markets in more than 120 countries through a global network of 600 dealers. The company had net sales of US $1.21 billion in 2010.