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Haworth: Open Platform, Global Footprint

News from Asia Pacific
HONG KONG, CHINA - November 29, 2013 - Haworth Managing Director of Greater China and North Asia, Matthew Tedesco tells us how the company is bringing together workplace knowledge and combining it with its global capabilities to create high-performance environments for organisations in this region and around the world.

As a designer and manufacturer of office furniture, what is Haworth’s point of difference?

Haworth recognises that the global landscape is changing so quickly that no one company has all of the answers. Because of our unique open platform approach coupled with our global footprint, we are able to support our clients in aligning their space to their business goals. We do this by facilitating and delivering the most relevant research, products and services that meet their needs across the total floor plate whilst helping them adapt these spaces organically over time.

Tell us about the Haworth xFriends programme.

Haworth xFriends represents a unique platform that brings together the best in product design and innovation through an open network of designers, innovators and community activators. By working with some of the most talented emerging companies and designers from across the globe, we are able to offer our clients tailored furniture solutions, workspace research, and a symphony of support-services to meet their ever-changing needs. In terms of selecting partners, we look for unique products and designs that have a ‘story’ and are scalable and applicable at a global level – ideas that can support the future of work and collaboration. We believe the best ideas come from sharing across a broad spectrum of disciplines and expertise and that the emerging markets are in a unique position to leverage our global platform to bring these new concepts to the world. In the years to come, we look to grow the xFriends community with partners whose products and ideas prove that collaboration creates the best workplace experience.

Are there any new collaborations that you can share with us?

We are getting ready to launch a collaboration with our newest xFriends partner, Dutch designer Edward van Vliet. His award-winning designs have been implemented across a variety of mediums, and we are excited to work with him, together with Woven Image, on an exclusive range of fabrics that will be launching this quarter.

Are there any partnerships specific to the Hong Kong/China market?

We are very excited about the designers that have approached Haworth with innovations that we are looking forward to bringing them not only to China but offering their work as part of our xFriends platform. We also recently held a design competition in Shanghai where we collaborated with a highly talented group of young product designers.